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At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands.
Digital marketing can be broadly broken into 7 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics.
Marketers can have fun and interact with the audience, and they’re actively inviting loyal fans to join in on the fun and create user-generated content to help boost the brand. It’s gotten a whole lot more social in the marketing world these days.
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